When Strategic planning loses relevance
Corporation 2040: The countdown has begun - but do you really know what your destination is?
The Corporation 2040 transformation journey: We have done the research, we have developed the best methodologies, course content, and tested them in practice. We have published them in our books. Now we are here to help you apply them in the delivery of transformational strategic change.
We are ready to help you lead the corporation of the future
Core objectives, enhance:
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career development
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professional development
Build skills in:
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Strategic management
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Strategic leadership
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Strategic planning
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Strategy implementation
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Strategic and organisational transformation
Third Wave Strategy: From static strategic planning to dynamic strategy systems
Strategy for a Disruptive World
In today’s world of rapid and unpredictable change, the primary purpose of strategy is to pierce the wall of uncertainty — confronting adversity, complexity, and disruption head-on.
At the heart of this purpose is strategy’s ability to empower leaders to drive continual reinvention, transformation, and regeneration within their organisations. While short-term direction and competitive advantage remain important, our approach — Third Wave Strategy — goes further.
Third Wave Strategy: A Systems-Based Approach
We deploy Third Wave Strategy with the objective of:
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Establishing a clear transformation roadmap
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Providing tools to consistently monitor progress
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Identifying risks, derailment points, and emerging opportunities
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Ensuring the strategy system operates efficiently and effectively
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Delivering outcomes aligned with stakeholder expectations
This methodology enables organisations to remain adaptive, resilient, and strategically aligned — not just in the moment, but continually.
Sponsive strategic change
Our methodologies and programs are grounded in the notion of sponsive strategic change where sponse is defined as:
"A knowledge driven change in direction that is provoked or evoked as a result of a change or new opportunity that becomes apparent within a systems internal and/or external environment"
Boundaries for sponse are:
Response: a preparedness to adapt to foreseen and unforeseen change initiated as a result of factors beyond the firm’s control, and
Prosponse: an ability to invent acts of deliberate change created as a result of decisions taken within the firm’s control.
Sponsive strategic change is a key element of Third Wave Strategy, a concept described as follows.
A Sponse matrix is illustrated as follows
