Delivering Robust Corporate Strategy Systems, Education, Collaboration


Passing the pH Litmus Test: Evolving organisational equilibrium
PH Strategy and Leadership (PHS&L) employs the principles of the litmus test from technical science to identify points of equilibrium in the social sciences.
Our approach allows you to optimise your corporate strategy systems and gain deeper insights into strategy, organisational behaviour and design, corporate transformations, strategic change, and organisational structuring.
We achieve this by providing:
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access to our executive education programs,
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our stratāgaia strategy intelligence app, and
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our open Community of Strategy Practice Strategy Sandbox website.
In doing so, we enable client organisations to truly 'bring strategy to life.'
Accelerated strategic decision making
At the centre of our service is stratāgaia, a Strategic Intelligence System that enables organisations to interpret change, explore emerging possibilities, and form judgement as conditions evolve.
Grounded in the principles of Third Wave Strategy, it moves beyond static planning toward a continuous, disciplined approach to strategic thinking and decision-making.
This capability is supported through a broader ecosystem of services and development pathways. We provide advisory support in the implementation and application of stratāgaia, alongside structured programmes designed to strengthen strategic capability at an organisational and leadership level.
Our offering is reinforced through:
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executive education, including our Corporate Strategy Masterclass
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the Mini MBA in Strategy, focused on practical application
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the CSOsandbox, enabling exploration of emerging strategic questions
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ongoing research through our institute
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and a body of supporting content, including podcasts, white papers, and digital platforms
Together, these form a connected environment for developing and practicing strategy as a professional discipline — not as a periodic exercise, but as an ongoing organisational capability.
From Strategic Intelligence to Shared Understanding and Strategic Judgement
Traditional BI tools provide insight into the past, supporting control and accountability.
Strategic leadership requires something different.
It requires the ability to recognise change, interpret its implications, create shared understanding and exercise informed judgement under conditions of uncertainty.
Originally developed as stratāgaia, stratāpulse has evolved into a comprehensive Strategic Intelligence environment grounded in Third Wave Strategy. Through Strategic Context, Signals, Builder and Strategic Alignment, organisations can explore emerging conditions, challenge assumptions, strengthen Strategic Dialogue and improve the quality of strategic judgement.
The objective is not to predict the future.
The objective is to help organisations think collectively, understand change and adapt intelligently as conditions evolve.
Our Strategy Academy delivers both online and in‑house courses through a unique Third Wave Strategy system.
This is integrated with our leadership development capabilities to provide world‑class strategy development solutions, tailored to specific client needs.
Developed over more than 15 years of research, our CALC advisory methodology is delivered in a format designed to fundamentally reinvent how strategy is practised — in a positive and universally applicable way.
Traditional strategic planning is no longer fit for purpose. Built for stability, it struggles in today’s unpredictable markets.
This Mini MBA introduces Third Wave Strategy—a dynamic approach grounded in stakeholder alignment, systems thinking, and cognitive depth.
Participants learn to navigate real-world decision modes—blink, dexterous, satisficing, and muddling through; across uncertainty, competition, and internal alignment.
This is not about better plans; it’s about better decisions.
A practical, disciplined approach to leading with clarity and driving continual renewal.

